Featured Work · Brilliant Digital
From WordPress Content Assistant to Team Lead
For 11 years, I helped an Australian digital marketing company turn approved content and website builds into organized, optimized and launch-ready digital experiences—while growing and leading the virtual assistant team that supported the work.
WordPress Content Management · Team Leadership · 2015–2026The Beginning
A Simple Project That Grew Into Long-Term Trust
I began working with Deb Croucher of Brilliant Digital in 2015 after being hired through an online job platform for a project-based WordPress data-entry assignment. Within a few months, Deb offered me a guaranteed position managing WordPress content for the company.
I worked closely with Deb, the Operations Manager, Project Managers, Writers, Graphic Designers and Web Developers to move each website from development to completion. My role required more than uploading content—it required accuracy, organization, communication and ownership across every stage of the project.
What started as a short data-entry project became an 11-year working relationship built on consistency, adaptability and trust.
Leadership & Growth
Building a Team as the Work Expanded
For more than three years, I managed the WordPress content workload independently. As Brilliant Digital gained more projects, I recruited and trained additional virtual assistants until the team grew to four people, including me.
I assigned and monitored work, clarified project instructions, checked output for accuracy and helped the team meet deadlines across new website builds and ongoing client retainers. This experience strengthened my ability to lead remotely while remaining hands-on with the work.
New Website Builds
From Developer Handover to Launch-Ready Website
Once a test website was handed over by the developer, I helped turn its framework into a complete, carefully structured and optimized client website.
Content Population
Uploaded and formatted pages, posts, case studies, images, video links, files and other client-approved content.
Search Readiness
Applied on-page SEO, metadata, schema markup, image alt text and AEO/GEO considerations.
Project Feedback
Set up ProjectHuddle, added stakeholders, replied to comments and completed requested revisions.
Launch Support
Checked content, links and assets, then prepared the 301 redirect list before the website went live.
What I Owned
Content Operations Across the Full Client Lifecycle
WordPress Content Management
- Created and formatted pages, posts and case studies
- Uploaded images, videos, documents, icons and downloadable files
- Implemented ongoing text, image and link updates
- Maintained consistent presentation across client websites
WooCommerce & Product Catalogs
- Uploaded hundreds of products for complex industrial websites
- Managed SKUs, weights, dimensions, units, stock and descriptions
- Built attributes and variations and organized image galleries
- Tracked large catalogs accurately through structured spreadsheets
SEO, AEO & Website Quality
- Applied on-page SEO and optimized metadata
- Added schema markup and descriptive image alt text
- Supported answer-engine and generative-engine optimization
- Prepared redirect maps to protect URLs during launches
Retainer & Digital Marketing Support
- Published regular SEO-formatted blog content
- Built and formatted Mailchimp newsletters and banners
- Scheduled Facebook, Instagram and LinkedIn posts
- Prepared monthly client reports using Google Analytics
Project & Asset Organization
- Downloaded, renamed and organized client-supplied assets
- Maintained clear Google Drive folder structures
- Created ProjectHuddle boards and added relevant stakeholders
- Tracked feedback and completed requested changes accurately
Team & Client Operations
- Recruited, trained and coordinated a four-person VA team
- Monitored Google Chat during Australian office hours
- Responded to urgent client and project requests
- Joined Zoom and Google Meet discussions for complex work
Complex Project Experience
Making Large Catalogs Manageable
I worked on content-heavy and e-commerce websites for industries including steel, industrial compressors and tooling. These projects involved hundreds of products, detailed technical information and extensive image libraries.
Using structured spreadsheets and clear naming and folder systems, our team kept product data organized and transferred it accurately into WooCommerce. The result was a catalog that remained consistent and easier for the wider project team to review, update and launch.
Beyond Website Production
Flexible Support Wherever the Team Needed It
Email Marketing
Imported subscriber lists, formatted newsletter content and created supporting banners for Mailchimp campaigns.
Prospect Marketing Plans
Assisted with marketing plans for prospective clients, helping present practical digital opportunities for their businesses.
Responsive Communication
Monitored team chat during Australian business hours and responded quickly when clients or colleagues raised urgent requests.
AI-Assisted Workflows
Used ChatGPT and Gemini to support selected tasks, always combining AI assistance with manual review, accuracy checks and human judgment.
Working Toolkit
Platforms & Tools Used
“I don’t simply upload content. I bring structure, accuracy and follow-through to the work that turns a website project into a finished client experience.”Menchie Santamaria
Need This Experience on Your Team?
Let Me Help Keep Your Website Projects Moving
If you need someone who can manage WordPress content, organize complex WooCommerce catalogs, coordinate feedback and work confidently with a remote digital team, I’m ready to contribute from day one.
Let’s Work TogetherIn Their Own Words:
A significant part of Menchie’s role required me to entrust her with access to a wide range of sensitive and
hayley rothery | former chief operations officer | brilliant digital australia
business-critical accounts and systems. These included websites and website security, databases, software
and programs, email accounts, social media accounts, Google Ads accounts, shared drives and numerous
other digital platforms.
Providing someone with this level of access requires an enormous amount of trust. I have always had complete
confidence in Menchie to handle sensitive information and business assets responsibly, securely and
professionally. In more than a decade of working together, she has continually proven that this trust is well
placed.